Highmark
Sports Group
Highmark Sports Group is a strategic advisory firm dedicated to helping sports teams and leagues elevate the fan experience, unlock new revenue streams, and embrace innovation with confidence.
We bring deep expertise across retail, technology, partnerships, game-day experience and operations, working hand in hand with teams to design solutions that delight fans, strengthen brands, and deliver measurable results.
Our approach goes beyond quick fixes — we look at the entire ecosystem of fan engagement, from the way people enter the venue, to how they shop and dine, to the moments they remember long after the final whistle.
By addressing every layer of the experience, we help organizations remove friction, maximize impact, and create lasting loyalty.
Raise the Bar—
Raise the Bar—
Raise the Bar—
Raise the Bar—
The name Highmark reflects our philosophy. In sports, the high-water mark represents the peak of performance — the benchmark everyone strives to surpass. In business, it symbolizes setting a higher standard and consistently raising the bar.
For us, Highmark means helping teams and organizations achieve that next level of success: more connected fans, stronger partner activations, and sustainable growth season after season.
At Highmark Sports Group, we are driven by one core belief: when you put the fan at the center of everything, the results follow.
Our mission is to help organizations achieve their highest mark yet.
Let’s Elevate
Your Game Day
Whether you’re optimizing today or building for tomorrow, Highmark helps sports organizations achieve their highest mark yet.
