NEXT-GEN GAME DAY INNOVATION
Strategic Advisory for Sports Organizations Ready to Lead, Grow, and Innovate
Highmark Sports Group partners with sports teams, leagues, and forward-thinking organizations to accelerate performance, elevate the fan experience, and navigate transformational change.
Whether you’re launching a new franchise, modernizing operations, or unlocking new revenue streams, we provide hands-on, executive-level support built on real-world experience.
ELEVATE EVERY MOMENT
Fan Journey & Experience Optimization
Every fan interaction — from arrival to return engagement — defines how your brand is remembered.
We help teams design seamless journeys that remove friction, amplify key moments, and create loyalty through connection and ease.
Focus Areas
Line and crowd-flow optimization
Unified ticketing, mobile, and loyalty integration
Personalized fan engagement powered by data
Experience benchmarking and fan feedback loops
TURN TRANSACTIONS INTO EXPERIENCES
Retail & Commerce Innovation
From in-venue retail to mobile shopping, we help teams reimagine commerce for today’s connected fan.
Our strategies blend technology, merchandising, and storytelling to increase per-cap revenue and strengthen brand engagement.
Focus Areas
Frictionless checkout (mobile POS, RFID, Just Walk Out)
Unified ecommerce + arena retail strategy
Dynamic merchandising and premium product planning
Exclusive drops, collaborations, and limited-edition campaigns
BUILD FOR WHAT’S NEXT
Innovation & Digital Transformation
We help organizations evaluate, adopt, and implement the right technologies to stay ahead of the curve.
Whether it’s optimizing your app experience, launching new digital capabilities, or integrating emerging tech like AI and AR, we turn innovation from buzzword to business driver.
Focus Areas
Mobile, app, and platform optimization
Innovation pipeline design and vetting
Emerging tech strategy (AI, AR/VR, IoT, data)
Smart venue consultation and partner sourcing
REDEFINE HOW VALUE IS CREATED & SHARED
Revenue Growth & Partnership Strategy
We transform sponsorships and partnerships into growth platforms that connect with fans authentically and deliver measurable ROI.
By blending creativity and data, we help teams and partners build scalable, repeatable revenue engines.
Focus Areas
Partnership packaging and activation design
Direct-to-fan and DTC monetization strategies
Data-driven sponsorship measurement and renewal frameworks
Premium and membership-tier strategies
LAUNCH BOLDLY. SCALE INTELLIGENTLY.
Launch & Market Expansion
From new franchises to new venues, we bring the frameworks, playbooks, and operational leadership that ensure a successful debut — and sustainable growth beyond it.
Focus Areas
Franchise startup and market entry strategy
Organizational design and leadership structure
Launch playbooks and cross-functional rollout
Brand positioning and stakeholder alignment
Let’s Elevate
Your Game Day
Whether you’re optimizing today or building for tomorrow, Highmark helps sports organizations achieve their highest mark yet.
